An excellent quality of life...
...is the optimal breeding ground for a vibrant future.
The Blue Land is not just a tourist region, but rather a living space. As part of a living space concept, the nine municipalities are promoting the qualitative improvement of the living space and the holistic and sustainable development of tourism.
For this purpose, a population and guest survey - the so-called LebensQualiMeter - was initially initiated. Following this, measures were defined in various fields of action based on these results, involving key players from a wide range of areas (nature conservation, tourism, politics, business, etc.).