© The Blue Land / Wolfgang Ehn

Habitat concept in the Blue Land

An excellent quality of life...

...is the optimal breeding ground for a vibrant future.

The Blue Land is not just a tourist region, but rather a living space. As part of a living space concept, the nine municipalities are promoting the qualitative improvement of the living space and the holistic and sustainable development of tourism.

For this purpose, a population and guest survey - the so-called LebensQualiMeter - was initially initiated. Following this, measures were defined in various fields of action based on these results, involving key players from a wide range of areas (nature conservation, tourism, politics, business, etc.).

The Quality of Life Meter

A total of 1.424 people took part in the quality of life test, including 1237 citizens and 187 guests.

 

 

© Zugspitz Region / Udo Bernhardt

Strategic positioning

Find out more about the goals and principles, values ​​and identity as well as central brand components of the Blue Land, which were developed as part of the living space concept.

 

Central fields of action

The fields of action of the living space concept emerged as a result of the future workshop. Various stakeholders from the Blue Land were involved in the workshops.

 

 

© The Blue Land / Simon Bauer
© The Blue Land / Wolfgang Ehn

Tourism as an economic factor

Tourism is a classic cross-sectional industry. Regardless of whether it is the hospitality industry, retail, service providers or suppliers such as regional producers and craft businesses, there is hardly an economic sector that does not benefit from tourism.

 

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