© The Blue Land / Wolfgang Ehn

Tourism as an economic factor

Facts about tourism in the Blue Land

103,4  Millionen

Gross revenue from tourism

395000  Overnight stays

in the Blue Land

1,6  Millionen

day visitors

Tourism in the Blue Land

Tourism is a classic cross-sectional industry. Regardless of whether it is the hospitality industry, retail, service providers or suppliers such as regional producers and craft businesses, there is hardly an economic sector that does not benefit from tourism.

It is therefore worthwhile for municipalities and companies to invest in tourism-related infrastructure, specific products and tourism marketing. This makes it all the more important to make clear the impact and relevance of tourism for the economy in the study area. Tourism generates revenue and contributes to financing public budgets through tax revenue. As a job driver, tourism offers people with many different professional qualifications and employment relationships (from seasonal workers to full-time positions) income opportunities. It creates and secures local jobs.

It also directly contributes to improving the local infrastructure through instruments such as the tourist tax or the tourist tax. This benefits guests as well as locals and local companies. A place’s commitment to tourism pays off – in euros and cents for all sectors. At the same time, it increases the attractiveness and quality of life for locals and guests.

Tourism sales by market segment

Market segment Days of stay 2020 Days of stay 2022 Daily edition. 2020 Daily edition. 2022 Gross sales 2020 Gross sales 2022
Tourist and long-term camping as well as motorhome tourism 0,247 Million 0,292 Million 28,30 € 33,60 € € 7,0 million € 9,8 million
Private quarters 0,076 Million 0,092 Million 69,30 € 88 € € 5,3 million € 8,1 million
Commercial establishments (more than 9 beds - excluding camping) 0,18 Million 0,259 Million 110,60 € 134,50 € € 19,9 million € 34,8 million
Day trips 1,5 Million 1,6 Million 26,30 € 31,70 € € 39,4 million € 50,7 million
Total 2,003 Million 2,243 Million     € 71,6 million € 103,4 million
In the Corona year 2020, 1.180 people received primary income from tourism. Well, two years later we are back to pre-corona levels. While there were 2017 people in 1.700, there are now 1.740 people. Tourism added value has increased by 44,4% compared to the Corona year and is now over 100 million in gross sales.
Simon Bauer, destination manager The Blue Land

Key figures in a time comparison

  2017 2020 2022
Gross sales of overnight guests in establishments 45,7 Million 32,2 Million 52,7 Million
day visitors 1,7 Million 1,5 Million 1,6 Million
Gross sales from day tourism 49,5 Million 39,4 Million 50,7 Million
Total gross sales 95,2 Million 71,6 Million 103,4 Million
Gross sales in the hospitality industry 45,7 Million 33,5 Million 52,1 Million
Gross retail sales 27,1 Million 22,9 Million 26,3 Million
Gross sales of other services 22,4 Million 15,2 Million 25 Million
Income equivalent 1700 people 1180 people 1740 people
Tax revenue - income tax and VAT 8,8 Million 6,4 Million 9,4 Million

Data source: dwif 2018, 2022 and 2023

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